family of wines

New label and branding press summary

This is a repository for all press regarding our new label and branding.

March 21, 2011
Read the official Press Release.

March 21, 2011
Walla Walla's L'Ecole Winery grows up with a new label
Anna King - NPR

Listen to the broadcast.

March 21, 2011
A new look for the next generation: L'Ecole's label gets a makeover
Sean Sullivan - Washington Wine Report

In Washington State, few labels have been as iconic as L’Ecole No 41’s watercolor depiction of its schoolhouse building. Starting today, that image is part of the winery’s history as the label receives a significant makeover.

L’Ecole’s rebranding effort began almost two years ago in the summer of 2009. For second-generation owners Marty and Megan Clubb, the original intent was to differentiate between the winery’s Columbia Valley and Walla Walla Valley wines. However, it quickly became clear to the Clubbs that they needed to do much more.  To read entire article, click here.

March 21, 2011
Walla Walla Valley winery L'Ecole changes iconic label
Andy Perdue - Tri-City Herald

 One of Washington's most endearing wine labels is getting a new look.

Since its first vintage in 1983, L'Ecole No. 41 in the Walla Walla Valley has featured a whimsical children's drawing. Today, owner-winemaker Marty Clubb unveils a new look that still highlights the Lowden winery's historic schoolhouse building but in a more formal way.

"I thought I could never leave the schoolhouse drawing," Clubb said. "But we decided it wasn't working in the national marketplace and wasn't speaking to the quality of winery that we have become."  To read entire article, click here.

April 11, 2011
Wine Press NW Video

Marty Clubb speaks with Andy Perdue of Wine Press NW about new label. View here.

May 12, 2011
L'Ecole graduates to a new label
Catie McIntyre Walker - Walla Walla Lifestyles

A bottle of wine, in many ways, is like a scrapbook. Wine can tell a story — from the very beginning, with the label on the bottle, to a happy ending on the palate. A L’Ecole No 41 is one of those bottles of wine with a story.
The old Frenchtown schoolhouse, built in 1915, with the stately bell tower, still stands. it has been a historic fixture in the Walla Walla valley that many of us have grown up with, even if we never attended classes there. One can still stride up the long sidewalk to the large, heavy, carved doors with a feeling of reverence and trepidation — as if it were the first day of school — while imagining generations of children playing on the manicured grounds.

To read entire article, click here.